Display card and support



Dec. 22, 1953 H. HOAGLAND DISPLAY CARD AND SUPPORT Filed May 25, 1949 MA N WW M

Patented Dec. 22,1953

DISPLAY c m) AND SUPPORT Hjalmar G. Hoagland, Minneapolis, Minn., as-

signor to Hills Bros. Coffee, Inc., Calif.,,a corporation of California San Francisco,

Application May 23, 1949, Serial No. 94,824

This invention relates to new and useful improvements in display stand and constitutes an improvement upon U. S. "patented December 8, 1936 to Paul D. McIver.

An object of the invention isto provide a flat blank used to form a hollow column for a display stand which may be folded in such manner as to provide a folder in which may be placed the other elements which are necessary to make up the complete display stand, such elements including a sign to be inserted at the top' of the column and the various parts of-th'e base which supports the column. 1 g

Another object of the invention is the reinforcing of the ends of the columnsince the wear or danger of damage is greatest at said ends, and in so reinforcing the ends to turn over tabs inside the column and provide reinforcement therefor and also atthe same time avoid. exposure of unsightly edges of the column.; A

Dther objects and advantages of the invention are the ease with which the stand may be assembled with unskilled labor bymeans-of tabs and slits in the blank, and further the invention enhances the various advantages of said Patent No. '2,063,393--nam'ely, that it provides a stand which may rest on the floor or other convenient places on whichmerchandise may be stacked; there is less likelihood of disturbing the stacked merchandisc; it may carry an advertisement or informatien about-the merchandise, and that it will attract customers.

A further objectcf the invention is the provision in association with such a column of a novel sign or price carrier which maybe inserted at the top of the column whereby the column cooperates to support securely the sign and to prevent the sign from being displaced'by being accidently knocked'out of position by a customer.

Other advantages and objects of the present invention will become app-arent up'on reading the following specification and referring to, the accompanying drawings in which similar characters of reference represent corresponding parts in each of theseveral views:

In the drawings:

V Fig. 1 is a perspective view of a display stand.

Fig. 2 is a vertical sectional view through the stand partially broken away.

taken along the line Fig. 3 is. a sectional view 3-3 of Fig. 2..

Fig. 4 is a plan View of a blank for a column prior to'folding. V

Fig. 5isaplan view ,for a blank fora display card prior to folding.

Patent No. 2,063,393,

1 Claim. (01. -1241) Fig. 6 is a perspective view of a display card folded and ready for insertion in the column.

The display stand which is the subject of'the present invention consists of three parts--name-- 1y, a square vertical column 20; a base 2| having an aperture 22 in which the column is inserted and which holds the stand erect; anda display card23 inserted at the top of the column and held thereby. It will be understood that this display stand is particularly adaptable as a mer= chandising mediumto promote the sale of goods, and, therefore, suitable decorative advertising material may be printed or otherwise presented on the exposed surfaces of the stand. 7

As will be seen particularly with reference to Fig. 4, the square column is made from a flat blank and the various features of, said blank, as hereinafter described, are important elements of the present invention. The blank. is made preferably of corrugated paper or some other similar strong, inexpensive material, The blank is substantially rectangular in shape. It is divided by longitudinal score lines 24 and 24 pressed into the corrugated paper to facilitate folding along said score lines. Said score lines divide the blank into four longitudinal sections 26, 21, 28 and 29, respectively, and a side flap 3D, the longitudinal sections being of substantially equal width and the end flap which is one ofthe outermost seciii) tions beingof lesser width. It will be understood that although the column as herein illustrated and described is squareit could be made with any number of sides, some of which could be wider than the others. I

At one end of each of the sections 26, 21, 28 and 29 are upper end iiaps 32 and at the opposite end of each of said sections are lower end flaps 33, said flaps being separated from their adjoining longitudinal sections by transverse score lines 34. The end flaps are separated from one another byv longitudinal slits 36, said slits extending from the ends of the blanks inwardly to the score lines 34. The widths of said slits are substantially twice the thickness of the material of the blank so that when the end flaps are folded inwardly to make up the completed column the flapsare narrow enough to fit inside the column in' folded position. For the same purpose the edges 31 of the end flaps at either end of the longitudinal section 26 are cutinwardly a distance about equal to the width of the material of which the blank is made. At either. end of the side flaps 30 the blank is notched out, as shown by the reference numeral 38, so that there are'no end'fi'aps constituting extensions of the side flap 30. The notches 38 extend laterally inwardly of the end flaps 32 at either end of the longitudinal section 29 so that said end flaps are sufficiently narrow to fold inside the completed column in the same manner as the other end flaps.

Positioned adjacent the score line 24 which divides the side flap 30 from the longitudinal section 29 are a plurality of slits 39 cut through the blank to receive tabs 40 extending outwardly along the margin of the longitudinal section 2 6,, there being a tap positioned directly opposite each of said slits. The slits 39 are substantially parallel to the score line 24 along most of their length and are displaced outwardlyfrom the projection of the score line 24 separating side flap 30 from section 29 audistance-about equal to the thickness of the material of which the blank is formed, and the ends .ofsaid score lines are curved inwardly to join the score 1ine'24 As shown in the drawings there are threez-slits 39 and tabs to, it being understood that more or fewer slits and tabs could be used. dependingupon the height of the column andthe use to which it is put. It will also be observed that the lowermost slit 39 is positioned a considerable distance. above .thebottom of the column, as will be seen particularly with reference to 1, for the reason that the column is held together atwits lower end by the base 2| and-the tab and -slit connections are, therefora not essential inthe lower region of the. column.

The tabs 40 which are designed to fit into the slits 39 are curved in their-outer extremitiesso as to facilitate inserting them in -the slits 39 but are narrow in the region indicated by reference numerals 4! in Fig. 4 so thatathewidth of the tabs 40 along the score line at which they join the section- 26 is narrower than. the widest dimensions of the tabs. JI'he. length of slits 39 is less than themaximumwidths of the tabs 18 and slightlygreater than the. width of the tabs- 40 along the lineat which they-join the section 26. 7 Thus, when the column is formed, the tabs Mlfit into the slits 39and-because of the deformable yet slightly resilientnatureof the corrugated paper the tabs 40, though wider than the slits 39, may be forced to snap into the slits and be securely held therein.

A pair of transversescore lines .43 are positioned on either side of the midsection of. the blank. Thus, the blank-may be folded inwardly along the score lines 43-duringtransportation, and the upper andlower portions of the blank held substantially parallel with respect. toeach other and, spaced slightly apart, The spacebe tween the upper and lower partof theblank may provide a folder in'whieh theother portions of thedisplay stand, such asthe display card 23 and the members .making up the base 2!, may be contained.

In forming the square column 20, the blank is folded flat and. then folded-along the longitudinal score lines 24, 24 and 42. The side tab 30 is positioned insideand along the section 26 (see Fig. 3) and the tabs doinsertedin the slits 39- and located therein thus is-a-square column obtained and secured. Thereupon the flaps '32 and 33 are bent inwardly along the score lines 34 so that they are inside the sections .26 tov 29,

inclusive, thereby the flaps Hand 33 reinforce the column and deter Wearing away 'the edges of the column and further prevent; exposure of an unsightly edge of' theblank at the: upper end of the column.

The column is then inserted intoubase 21 through the aperture 22 in the top 46 of said base. Inside of the base are a plurality of cellforming crossed sheets or plates 41 of corrugated material and the column 40 fits within and is partially supported by some of said plates at as is shown particularly in said Patent No. 2,063,393. The base has sides 48 enclosing said plates 41 and folded over the top 46 along "edges" 4 9.

' The exposed" portion ofthe display card 23 .fifiextendingfrom one edge thereof and adjoining edges "of' said tongue 56 are smaller flaps 5 1: 1clo'sest toithe'iexposed portion of the card. The -'flaps "51=.-'and:5'8 are separated from the tongue -56..by scorelines 59 and are separated from each =and.large..-flaps' 58, flaps 57 being located other by cut lines' 6| and from the exposed porition-ofthe card by cut lines 62.

In the region at which the out line 62 and the scoreline .59 intersect .is. an inwardly curved portion of: cut linez-.62-sdesignated by reference numeral 63.

Thezdisplay card'isgenerally shipped flat, and, in. order to-install itin the column 20, tabs 57 and- 58 are. bental0ng score lines 59 at right angles to the tongue 53 and in opposite directions, the-opposedflaps-51 being also bent in opposite-directionswith respect to each other as is best? shown in Fig. 6. The tongue 53 is then inserted inside the column 2,0,as shown in Fig. 2, and theflaps 5! rest along the inside of the upper end flaps 32 and the flaps 58 rest on the inside of :the longitudinal-sections of the column. The curved portionv63-fits: over the upper edge of the columnandholdsthe display card in position.

Theamount-bywhich the tabs 51 and 58 extend outwardly from the tongue 53 beyond the score lines 59 is approximately equal to onehalf thedimension of. the inside of the column so that when the tabs 57 and 58. are bent oppositely, as? shown in Fig. 6, the projected distance between the-extending edges of said flaps 57 and 58 is about equal to the inside dimension of the column. The square-outer edges of the flaps tend to: hold the sign erect.

Theidevice assembled'as in Fig. 1, therefore, provides a convenient stand around which such articlesas-can goods may be stacked upon the base Zl. The rigid column 20, provides a support for the stack of cans and tends to prevent the stack: from falling in: the. event that it is accidently jarred by-ia customer. and: also providesa support while the cans are being stacked.

:It is-understood that this invention has been described with reference to illustrating examples forwpurposes of clarity of.- understanding and certain changes-in the invention may be practiced'within" thehspirit thereof and the scope of the appended" claim.

J first pairsiof tabs extending laterally outwardly along one side of said tongue, a second pair of tabs "'exten'ding later'ally outwardly from the other side of said tongue, said tabsbeingseparat'ed"from/adjacent tabsby laterally extending slits and from said zone by laterally extending slits, the tabs of each of said pairs being folded in opposite directions to lie against the inside of said column, the length ofeach of said tabs by which said tabs project outwardly beyond said tongue being substantially equal to one-half of the Width of said column along the line along which said tabs lie, the lowermost of said tabs fitting under the lower edges of said end flaps of said column, whereby said display card is locked against disengagement from said column.

HJALMAR G. HOAGLAND.

Number Date Bailey Feb. 27, 1906 7 Number Number Name Date Glashagel I Oct. 20, 1914 Hopkins II Aug. 10, 1923 Hoefler II June 14, 1927 Labombarde Feb. 17, 1931 Neumann Feb. 14, 1933 Wholley Mar. 6, 1934 Barron Oct. 2, 1934 McIver I Dec. 8, 1936 Friedrich et al June 22, 1937 Rasmussen Feb. 15, 1938 Palmer Feb. 13, 1940 Brooks Apr. 16, 1946 FOREIGN PATENTS Country Date Great Britain Nov. 1, 1934 

